Just being honest but this blog sucks.

It really does. I have been lousy at keeping it updated. It desperately needs change.

So I'm officially closing down for a while to think about what I would like to blog about. I need it to be something that I think about and seek out on my own.

At this point it's between food, booze, and tennis. I'm leaning towards tennis... some element of it. If you have other thoughts, let me know... if not then I've got some thinking to do and hopefully the next time, we'll have a much better blog.

Watching TV for the ads

Reminiscint of Timex's 30 sec "live" ads from yesteryear, Wieden UK has upped the ante with its 3 minute Live ad for Honda motors. The strategy line for Honda is "Difficult is worth doing." The results were tremondous but more on that later.



The genesis of the idea came from Honda's media buying agency Starcom, which put out a pitch to 20 media companies with the idea of doing something different in line with the strapline for the car maker's latest campaign, "Difficult is worth doing".

The "Live" ad was shown on Channel 4 and receieved a lot of press coverage the next day. What's more amazing is that according to Channel 4, the ad drew an average audience of 2.2 million with viewing growing by 8%, or 168,000 people, by the conclusion of the three-minute stunt, which took up an entire ad break at around 8.10pm.

Imagine that. Advertising increases viewership.

More Coverage here.

What's new is old is news again.

This is a wonderful convergence of low and high tech.
You can now buy T-shirts from CNN featuring the headlines of mostly quirky news for $15. Besides the headlines, the t-shirt also shows you the date and time that the consumer viewed the story.

What I love is how CNN has mixed new media, technology and translated it into old-school brand evangelism. In addition, this is another great example of Mass-clusivity.

Graffiti meets Stop Motion Animation meets Tim Burton in one of the craziest but coolest things online today.

MUTO a wall-painted animation by BLU from blu on Vimeo.

Facebook is over.

Yes I understand that is a declarative statement but I do believe we are near the end. So long fun wall, so long passive aggressive tagging.

Here's my reason for believing so.

The moment you get spam written on your wall by your friend thanks to a virus/bot, you know it's over.



The next thing you know, facebook is gonna look a whole lot like this.