Here's a succinct definition of connection planning I stumbled accross on Facebook. Special thanks to Callcott London . I have to get his/her real name.
"Connection Planning is the art/science of; firstly segmenting your audiences by business objective, deciding which message will excite each segment, deciding on the moment you should reach each group and then (and only then)developing the correct message (creative) and medium IN TANDEM (channel e.g. PR, ads, events, digital) to grow the business."
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