It's the Geico caveman just nonchalantly and unassumingly watching the match. No there was no mention of Geico or the new Caveman show on ABC. Just another tennis fan (remember he had a wooden tennis racquet in the airport travellator ad).
In fact, here's the caption... "Fans watch the US Open semifinal match between Nikolay Davydenko of Russia and switzerland's Roger Federer at the USTA National Tennis Center in Flushing Meadows, New York, 08 September 2007."
The caveman is already so ingrained in culture and has developed such a relationship with people that you no longer need to constantly beat a person down with brand messages. It's a free-flowing interaction with people. Seemingly unplanned, completely welcoming - just another part of culture.
3 comments:
Are you sure that's not just a hairy man?
I believe fairly confidently that it is indeed the Geico caveman!
http://sorryigotdrunk.com/images/CavemanGeico4.jpg
Yeah, I think you're right. It is pretty dead on.
Post a Comment